What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Saves Time
- Respectful
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Reviews
Adebayo T.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2025
Easy to use but can be improved
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It is popular and has a lot of other tools in the suite as well
What is your favorite aspect of this product?
The shceduling is awesome because it integrates well with their calendar
What do you dislike most about this product?
The cost can get pretty pricey
What recommendations would you give to someone considering this product?
If the cost isn't an issue please do go along with it because they have a good support and lots of features
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features
Shadab K.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2025
Go and read
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Less time better candidate
What is your favorite aspect of this product?
Efficiency in time
What do you dislike most about this product?
Costing is the main concept
What recommendations would you give to someone considering this product?
Do get better in jobdiva
Pros
- Helps Innovate
- Continually Improving Product
- Effective Service
- Client Friendly Policies
Sunny L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2025
Must-have social media management software
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite Enterprise, compared to other tools, has provided so much valuable information regarding our marketing campaigns aimed towards improving engagement in social media. Our efforts to enhance brand visibility have been greatly improved thanks to this tool, which has given us the power to align social media with our general marketing objectives, thus having a direct impact on our inbound leads, helping us build trust with customers who engage with us on social media. It's a very good platform that works in real-time and provides trustful analytics.
What is your favorite aspect of this product?
Hootsuite Enterprise has the most useful tools out there, it's a powerful all-in-one social media management software that makes it simple to handle multiple social media accounts and have everything in just one single dashboard. The optimization for each platform is great and allows me to simplify the process of posting and social selling, as it contains tool that automate it and make the scheduling of posts possible, it creates a sense of consistency between all these platforms that I deeply value. HootSuite also enables marketing teams to work together, and it provides collaboration tools that helps us assign tasks and approve posts.
What do you dislike most about this product?
The thing that has been the biggest drawback when using Hootsuite is the fact that it has too many tools to the point that everything becomes too extensive, this has slowed us down sometimes if there's a new team member that's starting to integrate this program and they need the time to fully navigate the platform. Aside from that, sometimes there will be issues regarding the loading times of the platform, which causes us to have slow performances at times where we need to manage our campaigns.
What recommendations would you give to someone considering this product?
My biggest advice to people who want to try out Hootsuite is to start with the automation features first, to ensure that you maintain a consistency in social media posting without having to do everything on your own, reducing manual labor and human error. Then I also advise that new users try to customize each team's workflows to avoid mistakes when completing tasks and also to ensure that the efficiency is consistent throughout the posts approvals.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
